How it works
Nothing here should surprise you.
Website projects almost never stall on the design. They stall waiting on a logo file, a domain password, a decision nobody made. So the whole thing is written down here — every stage, every date, every line I won’t quietly cross — before you spend a dollar.
The six stages
Call to launch, start to finish.
The call
15 minutesYou tell me what the business does and what the site has to make happen — the phone ringing, orders coming in, a launch date. I tell you what it costs. No slide deck, no follow-up sequence.
Free. No commitment either direction.
The deal
One pageIn writing, before anything else: which package you picked, which way you're paying for it, what it costs, and what isn't included. If it isn't on that page, it isn't in the build.
You sign it and send the start figure for whichever route you picked.
Prep
You set this paceYou send everything on the checklist below. I don't design against placeholder text and a logo screenshotted off Facebook — that's how projects die three weeks in. Nothing gets built until the last item lands.
This is the only stage where the clock is in your hands.
Build
two weeks from the day prep closesI build it, you see it on a private link, and we go 2 rounds of changes. One consolidated list each round, from one person.
5 business days to send each list back.
Launch
One eveningIt goes live on your domain. I handle DNS, SSL, redirects from the old site, Google Business, and the search console — you don't touch any of it.
Anything still owed on the build is due. The monthly starts the day it's live.
After
As long as you're with meI check in at one week and at thirty days, then every quarter. Changes go to me directly — that's what the monthly plan is for.
No ticket system. You text a person.
Stage 03 · the gate
The build clock starts when this list is done.
Not when you sign, not when you pay — when the last item lands. I’ll set up one shared folder and you drop everything in it. Most people knock this out in an afternoon; the ones who take a month take a month to launch.
Access
- Your domain registrar login — GoDaddy, Namecheap, whoever you bought the name from
- Your current website host, if there's a site up now
- Google Business Profile — add me as a manager
- Any analytics or ad accounts already running
Brand
- Your logo — the original file if you have it (.ai, .svg, .eps), not a JPG off a business card
- Colors and fonts, if someone already set them
- Anything printed — truck wrap, yard sign, shirt — so the site matches what people already see
Words
- Every service you offer, and one plain sentence on what each one actually is
- The towns and zips you'll drive to
- Hours, phone, address, license numbers
Pictures
- 10–20 real photos of your work — before-and-afters, trucks, crew, finished jobs
- Phone photos are fine. Real beats stock every time.
- A photo of you. People hire people.
Proof
- Reviews you want quoted, with the customer's first name
- Licenses, certifications, insurance, associations
One decision-maker
- Name the one person who gets to say yes. Not a committee — one name, one inbox.
Don’t have some of it? Say so on the call. Photos I can shoot, copy I can help with, a logo I can point you at someone for — all of that gets priced into the deal instead of discovered halfway through.
Scope
The lines, said out loud.
Scope creep isn’t caused by difficult clients. It’s caused by nobody writing this part down.
Why 2 review rounds?
Because unlimited rounds isn't generous, it's a project that never ends. 2 is enough to get it right when the feedback is consolidated — one list, one person, everything on it. It's not 2 chances to change your mind about the whole direction; that's what the call and the deal are for.
Why 5 days to respond?
A date I can't hold isn't a date. If feedback sits for three weeks, the launch moves three weeks — so the window is 5 business days and I say that out loud instead of getting quietly annoyed about it.
What counts as new work?
Pages and features not on the signed page. A store bolted onto a booking site, a second language, a customer login, four more service pages — all real work, all quotable, none of it hiding inside the original price. I'll tell you the number before I touch it.
Who writes the words?
You supply them; I shape them. I'll rewrite clumsy sentences and cut the ones nobody reads, but I don't invent your business from a blank page unless the deal says content is included.
What if it goes quiet for 30 days?
The project pauses and I give the slot to someone else. Picking it back up means the next open slot — the deposit stays good, the calendar doesn't.
Why does spreading it cost more?
Because I build the whole thing before I've been paid for it. If you pay the build up front, that risk isn't there and the price reflects it. Spreading it runs twelve months minimum, then drops to the plan rate — you're not on the higher number forever, and I'll show you both totals side by side so you can see exactly what the convenience costs.
What about changes after launch?
That's the monthly plan. Care and up covers routine changes whenever you want them — new prices, new services, a photo swap, a seasonal banner. You email me, it's done.
Know the process? Good. Let’s do stage one.
Fifteen minutes, weekday nights, 6–8pm Central. Pick a time and I’ll call you.